Executive Summary - NYO Strategic Plan

or over 65 years, Northside Youth Organization (NYO) has fostered the growth and development of young athletes as part of the North Atlanta community. Beginning with football in 1959, and along the way adding baseball, basketball, softball, football and cheerleading for boys and girls ages 4 to 14, NYO has grown to become one of the largest intra-league youth sports programs in the country.

Today, we serve nearly 2,500 area families and 5,000 registered children annually. Much of NYO’s success is the direct result of engaging nearly a thousand volunteers annually – both parents and non-parents, all of whom are introduced to NYO’s Positive Coaching & Parenting Alliance (PCPA), an initiative that ensures an enriching a supportive athletic environment for our kids.

As a dedicated community partner and longtime lessee of the City of Atlanta, NYO maintains high quality playing fields at Chastain Park as well as at numerous facilities at local partner schools and churches. Our inclusive environment offers multiple ways for the community’s youths to play at NYO, including through our needs-based scholarship program and our Christopher League for children with disabilities.

Research shows that children ages 6 to 11 are not meeting the U.S. Surgeon General’s daily recommendation for moderate physical activity. National experts have proposed a solution to address deficits in physical activity by engaging children through sports, specifically in programs that allow players to sample multiple sports until their preteen years, when emphasis shifts to higher levels of development of skills and activities that build physical literacy. These facts suggest that programs such as NYO play a critical role in providing a valuable service. NYO is one of the area’s few organizations that offer a high-quality program allowing participation in multiple sports for players of all levels.

Beginning with a survey of all of NYO’s current families in the fall of 2014, and following with extensive input from focus groups that included community stakeholders, partners, volunteers and coaches, and an extensive operational review, NYO’s board of directors has developed a detailed strategic plan to guide operations and decision- making over the next three years. The plan is designed to strengthen and leverage NYO’s already high-quality programs, while addressing opportunities and challenges that have accompanied growth and success. As we strive to provide the premier community-based youth sports experience, implementation of this strategic plan will require extensive community engagement – from parents, volunteers and partner organizations. The plan is built on the foundation of Four Major Strategic Themes:


Strengthen programs, coaching and skill development


Effectively manage resources for the best experience for our players, families and community


Provide a platform for leveraging our outstanding people


Engage internally and externally to ensure a sustainable future